When it comes to the Marvel Studio, everyone thinks of superheroes. In recent years, the hit of "The Avengers" has made Marvel the world's most popular IP incubator. Marvel set out to design the Marvel Universe so that the superhero stories are interconnected while still being independent. As of 2018, the global box office of Marvel movies exceeded $13 billion, making it the most profitable movie ever made. Despite the seemingly bright future of Marvel Studio today, the road to development has not been easy: the movie studio had gone through ups and downs. By analyzing Reddit user comments about Marvel medias/characters and external data of Marvel movies in recent years, we can provide advices to Marvel Studio managers to make better decisions in the future.
